Out-of-home immersive entertainment frontier, the: expanding interactive boundaries in leisure facilities
Auteur :
Williams, Kevin / Mascioni, Michael
Éditeur :
Taylor & Francis Ltd
ISBN :
9781472426956
Date de publication :
28 mai 2014
Dimensions :
23,4 x 15,6 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes.