Enterprise relationship management: a paradigm for alliance success
Auteur :
Humphries, Andrew / Gibbs, Richard
Éditeur :
Taylor & Francis Ltd
ISBN :
9781472429087
Date de publication :
28 févr. 2015
Dimensions :
24,6 x 17,4 cm
Poids :
590 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In today's connected global marketplace success and failure is bound up with the management of your inter-organisational partnerships. The authors provide a practical guide to the management process and skill sets needed for co-ordinating the business activities that are essential to creating a competitive advantage.