Small data: the tiny clues that uncover huge trends
Auteur :
Company, Martin Lindstrom
Éditeur :
John Murray Press
ISBN :
9781473630130
Date de publication :
20 févr. 2017
Dimensions :
19,6 x 13,0 x 2,4 cm
Poids :
200 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
USA
The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans.