Understanding public relations: theory, culture and society
Auteur :
Edwards, Lee
Éditeur :
SAGE Publications Ltd
ISBN :
9781473913097
Date de publication :
1 mai 2018
Dimensions :
24,2 x 17,0 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK. Â