Marketing in china
Éditeur :
SAGE Publications Ltd
ISBN :
9781473915794
Date de publication :
18 mars 2016
Dimensions :
23,4 x 15,6 cm
Poids :
2530 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Split across four volumes, this collection brilliantly charts the development of marketing in China over the last thirty years, from its birth to the boom of the present day.