Conducting focus groups for business and management students
Auteur :
Oates, Caroline J. / Alevizou, Panayiota J.
Éditeur :
SAGE Publications Ltd
ISBN :
9781473948228
Date de publication :
6 déc. 2017
Dimensions :
24,2 x 17,0 cm
Poids :
210 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters dissertation.