Framework for innovation, the: a guide to the body of innovation knowledge
Auteur :
Voehl, Frank / Harrington, H. James / Fernandez, Rick / Trusko, Brett
Éditeur :
Apple Academic Press Inc.
ISBN :
9781482258950
Date de publication :
13 sept. 2018
Dimensions :
23,4 x 15,6 cm
Poids :
607 g
Langue :
Anglais
Pays d'origine :
Canada
This book outlines and discusses the framework (or lifecycle) for innovation. This book provides a comprehensive look at the Innovation Body of Knowledge for product strategy, marketing, R&D, development, and commercialization functions.