Chief marketing officers at work
Auteur :
Steimle, Josh
Éditeur :
APress
ISBN :
9781484219300
Date de publication :
5 août 2016
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
USA
In-depth with individuals in top marketing roles, this book includes interviews with chief marketing officers (CMOs) such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School to those from hot startups such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo.