Lean customer development: building products your customers will buy
Auteur :
Alvarez, Cindy
Éditeur :
O'Reilly Media
ISBN :
9781492023746
Date de publication :
30 sept. 2017
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
USA
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.