Sport public relations
Auteur :
Stoldt, G. Clayton / Dittmore, Stephen W. / Ross, Mike / Branvold, Scott E.
Éditeur :
Human Kinetics Publishers
ISBN :
9781492589389
Date de publication :
2 oct. 2020
Dimensions :
27,9 x 21,6 cm
Poids :
794 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Sport Public Relations presents an engaging look at the full range of functions conducted by public relations practitioners in sport. Readers will learn the importance of consistent brand communication and how to manage organizational relationships to attain key strategic goals.