Sport marketing
Auteur :
Dees, Windy / Walsh, Patrick / McEvoy, Chad D. / McKelvey, Stephen / Mullin, Bernard J. / Hardy, Stephen / Sutton, William A.
Éditeur :
Human Kinetics Publishers
ISBN :
9781492594628
Date de publication :
12 mars 2021
Dimensions :
27,9 x 21,6 cm
Poids :
1361 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Sport Marketing presents a modernized, current-day approach to the dynamic world of sport marketing. With engaging, comprehensive coverage, students will develop valuable marketing skills and prepare for a successful career in this competitive industry.