Social media and integrated marketing communication: a rhetorical approach
Auteur :
Persuit, Jeanne M.
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498516167
Date de publication :
27 mars 2015
Dimensions :
22,7 x 15,2 x 1,1 cm
Poids :
222 g
Langue :
Anglais
Pays d'origine :
USA
Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.