Politics, propaganda, and public health: a case study in health communication and public trust
Auteur :
Crosswell, Laura / Porter, Lance
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498553018
Date de publication :
29 sept. 2020
Dimensions :
22,1 x 15,4 x 1,2 cm
Poids :
304 g
Langue :
Anglais
Pays d'origine :
USA
This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck’s launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.