Rethinking communication in social business: how re-modeling communication keeps companies social and entrepreneurial
Auteur :
Mattson, Craig E.
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498555920
Date de publication :
19 avr. 2021
Dimensions :
23,0 x 15,3 x 1,6 cm
Poids :
322 g
Langue :
Anglais
Pays d'origine :
USA
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.