Sports finance and management: real estate, media, and the new business of sport, second edition
Auteur :
Winfree, Jason A. / Rosentraub, Mark S. / Mills, Brian M / Zondlak, Mackenzie
Éditeur :
Taylor & Francis Inc
ISBN :
9781498705264
Date de publication :
12 oct. 2018
Dimensions :
23,4 x 15,6 cm
Poids :
861 g
Langue :
Anglais
Pays d'origine :
USA
This book takes an in-depth look at the changes in the sports industry, including financial issues that occur when a sports team becomes part of bigger companies, the altered nature of fan loyalty influences, changes in design of venues. and opportunities for sponsorship that substantially expand the income earned by franchises.