Predictable winners: a handbook for developing, forecasting, and launching new products and services
Auteur :
Jackson, Stuart E. / Trakhtenberg, Ilya
Éditeur :
Stanford University Press
ISBN :
9781503638853
Date de publication :
18 mars 2025
Dimensions :
22,9 x 15,2 cm
Format :
Cloth
Langue :
Anglais
Pays d'origine :
USA
Disciplined innovation transforms risky ideas into revenue-generating successes. Discover proven methods to reduce product risk, assess market potential, and build winning teams while balancing internal creativity with strategic external ventures. Practical insights empower leaders to launch compelling products confidently.