Ai marketing canvas, second edition, the: a five-step ai plan for marketers
Auteur :
Venkatesan, Rajkumar / Lecinski, Jim
Éditeur :
Stanford University Press
ISBN :
9781503644335
Date de publication :
20 janv. 2026
Dimensions :
22,9 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Revolutionize marketing with a five-step roadmap that turns disjointed AI trials into strategic insights. Learn to harness predictive analytics and generative content to uncover high-value opportunities, boost productivity, and build teams that navigate ethical and operational challenges in a dynamic digital era.