Air wars: television advertising and social media in election campaigns, 1952-2016
Auteur :
West, Darrell M.
Éditeur :
SAGE Publications Inc
ISBN :
9781506329833
Date de publication :
22 mai 2017
Dimensions :
22,8 x 15,2 cm
Poids :
280 g
Langue :
Anglais
Pays d'origine :
USA
Provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.