Principles of marketing
Auteur :
Samfilippo, Chris
Éditeur :
Cognella, Inc
ISBN :
9781516501113
Date de publication :
30 août 2016
Dimensions :
25,4 x 20,3 x 0,8 cm
Poids :
525 g
Langue :
Anglais
Pays d'origine :
USA
Based on the premise that successful marketing is equal parts art and science, Principles of Marketing introduces the basics of marketing in a clear, student-friendly way that's comfortable presenting demographic profiles in the same section as examples of clever advertising slogans.