Effective strategic management: from analysis to implementation
Auteur :
Kipley, Daniel / Jewe, Ron
Éditeur :
Cognella, Inc
ISBN :
9781516505494
Date de publication :
9 janv. 2018
Dimensions :
27,9 x 21,5 x 1,4 cm
Poids :
525 g
Langue :
Anglais
Pays d'origine :
USA
Gives readers a firm foundation in the theories and concepts of strategic management, along with multiple analysis matrices. The book is organised into two main sections dealing with strategic analysis and strategic formulation and includes an introduction to Ansoffian Strategy and the OSPP computer model.