Comprehensive public relations reader, the: function and practice
Auteur :
Pritchard, Bob "Pritch" / Moore, Jensen
Éditeur :
Cognella, Inc
ISBN :
9781516508716
Date de publication :
1 août 2017
Dimensions :
27,9 x 21,5 x 1,5 cm
Poids :
525 g
Langue :
Anglais
Pays d'origine :
USA
Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader gives students a comprehensive overview of public relations. A thoughtful blend of writing on the theoretical and the practical, background and application, this is an ideal text for introductory courses.