Healthcare marketing: strategies for creating value in the patient experience
Auteur :
Camp, Kerri M. / Wooldridge, Barbara Ross
Éditeur :
Cognella, Inc
ISBN :
9781516514267
Date de publication :
5 avr. 2018
Dimensions :
25,4 x 20,3 x 1,4 cm
Poids :
333 g
Langue :
Anglais
Pays d'origine :
USA
Provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare.