Writing winning proposals: public relations cases
Auteur :
Gilliland, Rebecca A. / Hagley, Thomas R.
Éditeur :
Cognella, Inc
ISBN :
9781516516360
Date de publication :
4 oct. 2017
Dimensions :
27,9 x 21,5 x 1,3 cm
Poids :
525 g
Langue :
Anglais
Pays d'origine :
USA
Teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer - typically non-public relations practitioners. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction.