Developing an integrated marketing plan
Auteur :
Harvey, Eric Stewart
Éditeur :
Cognella, Inc
ISBN :
9781516520916
Date de publication :
23 avr. 2019
Dimensions :
25,4 x 20,3 x 0,7 cm
Poids :
304 g
Langue :
Anglais
Pays d'origine :
USA
Introduces students to the fundamentals of integrated marketing communications. It shows readers how to create an effective integrated marketing communications plan that can be used by both marketers and their clients.