Principles of advertising: understanding the modern advertising ecosystem
Éditeur :
Cognella, Inc
ISBN :
9781516523511
Date de publication :
30 avr. 2018
Dimensions :
25,4 x 20,2 x 1,1 cm
Poids :
333 g
Langue :
Anglais
Pays d'origine :
USA
Built upon the understanding that contemporary consumers feel empowered to control every aspect of their media experience, this collection presents students with carefully selected readings regarding advertising principles that are designed to help consumers appreciate and enjoy advertising experiences.