Contemporary product development: a focus on innovation
Auteur :
Ferguson, Keith Edmund / Sztykiel, John / Ingram, Moss
Éditeur :
Cognella, Inc
ISBN :
9781516524464
Date de publication :
14 nov. 2019
Dimensions :
25,4 x 20,3 x 2,2 cm
Poids :
871 g
Langue :
Anglais
Pays d'origine :
USA
Engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework emphasizes two key practices for innovative product development - speed and creating aura.