New global marketing, the: local adaptation for sustainability and profit
Auteur :
Johansson, Johny K. / Furick, Michael T.
Éditeur :
Cognella, Inc
ISBN :
9781516527076
Date de publication :
6 févr. 2018
Dimensions :
27,9 x 21,5 x 2,9 cm
Poids :
525 g
Langue :
Anglais
Pays d'origine :
USA
Discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success.