Social media marketing
Auteur :
Harvey, Eric Stewart
Éditeur :
Cognella, Inc
ISBN :
9781516527137
Date de publication :
14 juin 2019
Dimensions :
25,4 x 17,7 x 0,9 cm
Poids :
318 g
Langue :
Anglais
Pays d'origine :
USA
Provides students with an accessible introduction to social media marketing. The book guides readers through an interactive project that introduces them to key areas of social media marketing, including social networking, audience profiles, social media audit, content marketing, social media analytics, and overall social media strategy.