This thing called marketing
Auteur :
Lezon, Jonathan
Éditeur :
Cognella, Inc
ISBN :
9781516531325
Date de publication :
6 juin 2019
Dimensions :
25,4 x 20,3 x 0,6 cm
Poids :
245 g
Langue :
Anglais
Pays d'origine :
USA
Provides students with an accessible, real-world glimpse into the field of marketing. The text shows readers what is involved in producing effective marketing communications, campaigns, and programs, and what knowledge and skillsets are needed to do so. The book draws on the author's experience and shares successes, pitfalls, and tested strategies.