Behind the manipulation: the art of advertising copywriting
Auteur :
Barre, William
Éditeur :
Cognella, Inc
ISBN :
9781516532001
Date de publication :
10 août 2018
Dimensions :
25,4 x 20,3 x 1,3 cm
Poids :
333 g
Langue :
Anglais
Pays d'origine :
USA
Reveals the secrets behind the manipulation that is inherent in all brand advertising. The book offers readers a guide to writing brand advertising for all media. This is the ideal choice for courses in copywriting, advanced copywriting, and portfolio-creation, as well as introductory advertising, communication, and popular culture.