Strategic corporate communication: core concepts for managing your career and your clients' brands
Auteur :
Brinkert, Ross / Chewning, Lisa V.
Éditeur :
Cognella, Inc
ISBN :
9781516532735
Date de publication :
12 mars 2020
Dimensions :
25,4 x 17,7 x 1,4 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
USA
Introduces readers to essential strategies in corporate communication. The book centres upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers.