Cultural influences on global marketing
Éditeur :
Cognella, Inc
ISBN :
9781516536320
Date de publication :
28 févr. 2019
Dimensions :
25,4 x 20,3 x 1,3 cm
Poids :
633 g
Langue :
Anglais
Pays d'origine :
USA
Introduces students to topics that are critical to the success of the contemporary international marketer. Readers learn how culture affects the political, economic, and regulatory systems, as well as marketing behaviour, purchasing, consumption, and decision-making.