Public relations strategies and tactics
Auteur :
Byrum, Kristie
Éditeur :
Cognella, Inc
ISBN :
9781516536610
Date de publication :
12 déc. 2018
Dimensions :
25,4 x 20,3 x 1,8 cm
Poids :
676 g
Langue :
Anglais
Pays d'origine :
USA
Addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations.