Business of marketing research, the
Auteur :
Vriens, Marco / Rademaker, Douwe / Verhulst, Rogier
Éditeur :
Cognella, Inc
ISBN :
9781516542772
Date de publication :
8 sept. 2020
Dimensions :
25,4 x 20,3 x 1,7 cm
Poids :
633 g
Langue :
Anglais
Pays d'origine :
USA
Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigour.