Marketing communications: objectives, strategy, tactics
Auteur :
Rossiter, John R / Percy, Larry / Bergkvist, Lars
Éditeur :
SAGE Publications Ltd
ISBN :
9781526438652
Date de publication :
4 sept. 2018
Dimensions :
24,6 x 18,9 cm
Poids :
1390 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.