Social media: how to engage, share, and connect
Auteur :
Luttrell, Regina
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538167120
Date de publication :
13 nov. 2025
Dimensions :
25,2 x 17,6 x 2,4 cm
Poids :
716 g
Langue :
Anglais
Pays d'origine :
USA
Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrell’s practical textbook presents frameworks for successful integrated PR campaigns across organization types. The fifth edition includes a new chapters on generative AI and on storytelling and updated analytics, discussion questions, and appendixes.