Brand storytelling: integrated marketing communications for the digital media landscape
Auteur :
Quesenberry, Keith A. / Coolsen, Michael K.
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538176375
Date de publication :
14 févr. 2023
Dimensions :
26,2 x 18,3 x 2,6 cm
Poids :
889 g
Langue :
Anglais
Pays d'origine :
USA
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.