Brand storytelling: integrated marketing communications for the digital media landscape
Auteur :
Quesenberry, Keith A. / Coolsen, Michael K.
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538176382
Date de publication :
6 févr. 2023
Dimensions :
24,8 x 17,8 x 1,9 cm
Poids :
658 g
Langue :
Anglais
Pays d'origine :
USA
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.