Museum branding: reimagining the museum
Auteur :
Wallace, Margot
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538185513
Date de publication :
6 août 2024
Dimensions :
22,9 x 15,2 x 2,0 cm
Poids :
381 g
Langue :
Anglais
Pays d'origine :
USA
The challenge for all museum is sustaining their brand as audiences change. Museum Branding: Reimagining the Museum surveys museums of all sizes, genres, and geography – over three-hundred of them – that exemplify audience-centered practices.