Strategic communication research in the age of ai: quantitative and qualitative methods
Auteur :
Lim, Young Joon
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538197868
Date de publication :
23 oct. 2024
Dimensions :
26,0 x 18,3 x 2,3 cm
Poids :
703 g
Langue :
Anglais
Pays d'origine :
USA
Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.