Buyers and borrowers: the application of consumer theory to the study of library use
Auteur :
Emery, Charles D / Gellatly, Peter
Éditeur :
Taylor & Francis Inc
ISBN :
9781560241836
Date de publication :
29 déc. 1992
Dimensions :
22,9 x 15,2 cm
Poids :
498 g
Langue :
Anglais
Pays d'origine :
USA
Using the analogy of repeat buying, which has been shown to follow consistent patterns across a wide range of consumers, brands, products, time, periods and other conditions, this work applies the same concepts of research to the investigation and analysis of library use.