Public mental health marketing: developing a consumer attitude
Auteur :
Self, Donald
Éditeur :
Taylor & Francis Inc
ISBN :
9781560241898
Date de publication :
24 févr. 1993
Dimensions :
21,6 x 15,6 cm
Poids :
590 g
Langue :
Anglais
Pays d'origine :
USA
Presents a cross-section of recent research on the many participants in the mental health system. Over a dozen chapters focus on the marketing of local, state and national mental health agencies and their relationships with their various clienteles.