Global tourist behavior
Auteur :
Kaynak, Erdener / Uysal, Muzaffer
Éditeur :
Taylor & Francis Inc
ISBN :
9781560244714
Date de publication :
1 sept. 1994
Dimensions :
22,9 x 15,2 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
USA
Provides information on recent research on global travel behaviour as an integral component of travel and tourism marketing research. Empirical research is included. Areas covered include marketing management in small island nations and travel motivation variations in overseas German visitors.