Retailing principles: a global outlook
Auteur :
Poloian, Lynda Gamans
Éditeur :
Poloian, Lynda Gamans
ISBN :
9781563671920
Date de publication :
1 janv. 2003
Dimensions :
27,9 x 21,6 x 4,6 cm
Poids :
1719 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An introduction to the world of retailing providing a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing and catalogue retailing as key growth strategies for retailers.