Retail buying: from basics to fashion
Auteur :
Clodfelter, Richard
Éditeur :
Clodfelter, Richard
ISBN :
9781563677038
Date de publication :
1 oct. 2008
Dimensions :
23,5 x 18,7 x 2,8 cm
Poids :
904 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With an emphasis on developing a strategy for buying, this book offers students the skills needed to become successful buyers in retail areas. It presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts.