Retailing principles: global, multichannel, and managerial viewpoints
Auteur :
Rose Poloian, Lynda
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781563677427
Date de publication :
9 mai 2013
Dimensions :
28,4 x 22,4 x 4,0 cm
Poids :
1700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
What is retailing today? Who are the key players and how do they operate? What will happen tomorrow? Retailing Principles addresses these questions and more. This Second Edition has been thoroughly updated to reflect current trends and conditions, providing students will all the essential information to thrive in the global retail environment.