L.l. bean: the making of an american icon
Auteur :
Gorman, Leon
Éditeur :
Gorman, Leon
ISBN :
9781578511839
Date de publication :
1 sept. 2006
Dimensions :
23,3 x 15,7 x 3,3 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
USA
L L Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. This account reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change.