No b.s. marketing to the affluent: the ultimate, no holds barred, take no prisoners guide to getting really rich
Auteur :
Kennedy, Dan S.
Éditeur :
Kennedy, Dan S.
ISBN :
9781599185361
Date de publication :
17 mars 2015
Dimensions :
22,9 x 15,3 x 2,3 cm
Poids :
539 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Entrepreneurs and small business owners are given a succinct, no B.S. education on today's affluent market. Kennedy groups the affluent into three segments -- the ultra-affluent, affluent, and mass-affluent -- and offers pragmatic sales strategies and tools guaranteed to cash in on each one. Case studies are sourced from hundreds of successful Glaz