Points of difference: transforming hormel
Auteur :
Knowlton, Richard L
Éditeur :
Morgan James Publishing llc
ISBN :
9781600376986
Date de publication :
11 févr. 2010
Dimensions :
23,4 x 15,5 x 2,7 cm
Poids :
589 g
Format :
With dust jacket
Langue :
Anglais
Pays d'origine :
USA
POINTS OF DIFFERENCE describes how to transform a business in a dying industry into a leadership position in contemporary competitive niches. Hormel Foods did it by totally revamping its approach to management, marketing and technology. The success of this transition is validated by the company's outstanding performance during the past 25 years, an