Customer equity management: managing customers as assets
Auteur :
Gounaris, Spiros
Éditeur :
Gounaris, SpirosTzempelikos, Nektarios,
ISBN :
9781606493380
Date de publication :
1 janv. 2015
Langue :
Anglais
Pays d'origine :
USA
Suitable for undergraduate and postgraduate students of business studies as well as marketers, senior executives and managers, this book covers the concept of customer equity and portfolio management, and the actions necessary to improve customer behavioral outcomes and improve cash flow and profitability.